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sports18h ago
College football set to ride NFL's coattails to London in 2026
- London will host the inaugural Union Jack Classic, a new college football game at Wembley in 2026.
- Arizona State and Kansas will compete in the first Union Jack Classic at Wembley Stadium.
- Organizers aim to replicate NFL London success with tailgating and pre-game atmosphere for college football.
- The event is a multi-year venture supported by Wembley and the Big 12 through strategic partnerships.
- Ticket prices are set to range from approximately £58.75 to £444, with premium options near £1,000.
- The project follows NFL London’s success and data-driven efforts to engage UK football fans.
- The organizers emphasize long-term profitability through partnerships and a recurring event format.
- The event represents a broader push to grow American football's fan base outside the United States.
- The collaboration aims to create a yearly, accessible college football event in London.
- The announcement highlights the potential for future matchups beyond the 2026 opener.
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