8legs: Rita simons

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'My uncle Alan Sugar is obsessed with EastEnders – here's what he's really like'

Rita Simons says Alan Sugar is a big EastEnders fan, contrasting his Apprentice persona with a kind real-life character.
Simons describes family moments where Sugar watches The Apprentice and EastEnders in bed together with her.
Sugar’s sister-in-law Rita Simons recalls his positive reaction to her acting career and audition experiences.
The interview highlights Sugar’s private warmth despite his tough on-screen persona on The Apprentice.
Simons mentions Sugar’s enthusiasm for all things EastEnders and his obsession with the show.
The piece notes Sugar’s role as The Apprentice boss and his public leadership in Business.
Rita Simons shares that Sugar supported her career decisions during challenging times.
The interview also discusses Sugar’s response to media inquiries and his public image management.
Simons reveals Sugar’s affectionate family dynamic and how it shapes perceptions of him.
The article notes Sugar’s interests include all things Albert Square and show business nostalgia.

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