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entertainment13h ago
Disney Sees Brisk Ad Sales for Oscars While Spotlighting Live Shows (EXCLUSIVE)
- Disney reports brisk Oscar ad sales and 11 new clients for the main show
- Disney plans a big live year with Grammys and a Super Bowl return
- Advertisers seek early sports and live-event packages before upfronts
- Last year’s Oscars drew about 19.7 million viewers, backing demand for live events
- Disney’s live-year plan includes sports-centered events and CMA/Dick Clark properties
- Live specials and sports are seen as a hedge against audience shifts to streaming
- Disney forecasts a schedule highlighting live events ahead of upfronts in May
- Disney sees ongoing demand for live sports and event pages into 2027
- Disney plans to monetize live events amid a shifting viewing landscape
- Disney expects upfront sales to reflect the year’s live-event slate
- The Oscar broadcast remains a key focus for advertiser packages and sponsorships
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