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From vaccines to gender: How Christian 'momfluencers' are reshaping the American right

Conservative Christian women influencers use faith-centered messaging and motherhood themes to mobilize political engagement.
The pandemic era helped these moms shift from personal content to broader political advocacy.
Influencers emphasize traditional gender roles and domestic life as a pathway to political influence.
Some influencers frame policy fights as spiritual battles, linking policy to religious beliefs.
The movement is associated with specific policy views on vaccines, food, and transgender issues.
Riley Gaines Barker’s activism is tied to her experience as a transgender athlete and NCAA race.
Influencers collaborate with media brands and conferences to expand their audience reach.
Scholars describe the trend as a structured shift in political engagement among conservative Christian women.
The piece notes potential real-world impact, including state-level policy changes influenced by rhetoric.
The report highlights the normalization of conservative female leadership within local politics.

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