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sports1d ago
DoorDash unites brands in FIFA World Cup campaign
- DoorDash, Deliveroo and Wolt launch a joint global FIFA World Cup 2026 campaign, Deliver Us To Fútbol.
- The campaign runs across TV, VOD, outdoor, digital, audio and social, with local activations in multiple markets.
- DoorDash is Official On-Demand Delivery Supporter and Official Restaurant Reservations Platform Supporter of the World Cup.
- Campaign highlights fan rituals and matchday experiences, portraying delivery services as a help system for fans.
- Celebrities Ricardo Kaká, Alex Morgan and Khaby Lame appear in the campaign.
- The initiative includes Summer of DashPass relaunch and partnerships with FIFA sponsors in the US and Europe.
- Brands plan watch parties, fan festivals and promotional events during the tournament.
- Gina Igwe of DoorDash calls the World Cup campaign a defining moment to unite the brands across cultures.
- Alex Morgan emphasizes connection and support for fans through DashPass during the World Cup.
- The campaign extends beyond advertising with in-market watch parties and events.
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