8legs: Rhyne howard

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Teyana Taylor and Niecy Nash-Betts Star in New Jordan Brand Campaign

Teyana Taylor and Niecy Nash-Betts headline a new Jordan Brand campaign called Generational Greatness, debuting around the Grammys.
The campaign’s anthem will air during the Grammys, linking past and present generations of influence.
Napheesa Collier and other WNBA stars join the spot, blending athletes with entertainers in the narrative.
The hero shoe in the ad is the Air Jordan 6 Infrared 'Salesman,' first released in spring 2026.
The campaign aims to connect past and present generations of cultural influence and highlight women with multi-arena careers.
The Grammys date and venue are Crypto.com Arena in Los Angeles, with a 8 p.m. ET start.
The 2026 WNBA season is scheduled to begin May 8.
The update reimagines a 1991 Jordan Brand commercial with Taylor and Nash-Betts as modern counterparts.
The cast includes WNBA players such as Napheesa Collier, Rhyne Howard, Gabby Williams and Izzy Harrison.
The campaign aims to honor women whose careers span multiple arenas beyond music and sports.
The campaign was created in partnership with Nike and marks Jordan Brand’s ongoing cultural collaborations.

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