8legs: Reformation

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#1 out of 5

Reformation launched a post‑Valentine’s Day campaign centered on autonomy, featuring a divorce attorney.
Singledom is rising as a marketing narrative, with brands promoting independence and self-purchasing.
Divorce rings are gaining popularity as a symbol of independence in jewelry trends.
Mejuri and Zales are marketing to self-purchasing consumers as everyday jewelry staples.
Cosmetics brands followed suit with campaigns like ‘Divorce Party’ lipstick and edgy shade names.
The article frames the trend as part of a broader shift in how emotional life events are monetised.
Emily Ratajkowski publicly exemplified a shift by reframing engagement rings into multiple pieces.
The piece highlights a shift toward self-care and autonomy in consumer choices.
Cosmetics and jewelry brands are leveraging singlehood to build brands and communities.
The campaign aligns with a viral Vogue article on the evolving narrative around relationships.

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#2 out of 5

Travel + Leisure spotlights petite travelers with a curated list of five standout pants for trips.
The list features Reformation Olina Linen Pants as a warm-weather go-to for petite travelers.
Spanx AirEssentials Wide-leg Sweatpants are highlighted for petite sizing and comfort.
Promover Wide-leg Pants are noted as an under-$50 option with broad petite sizing.
Rag & Bone Miramar Terry Sofie Ankle-length pants are described as a comfortable travel option.
Alo Yoga High-waist Airlift Capri Pants are listed as a celebrity-loved brand choice for travelers.
The article notes readers can shop deals and sign up for newsletters for future picks.
The piece underscores comfort and versatility as core criteria for petit travel pants.
The article combines fashion guidance with price points, from $36 to over $200.
The author emphasizes the fit of petite lengths as essential for travel outfits.

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#3 out of 5

Travel + Leisure lists 10 Amazon items inspired by Reformation style for budget-conscious shoppers.
The author shares personal context from working at Reformation to justify frugal alternatives.
The guide features a cashmere-blend sweater as a key, affordable piece.
Other highlighted items include a two-piece sweater outfit and a square-neck dress with budget-friendly prices.
The article notes shopper praise about high-end look at lower cost.
Several items are described as versatile for travel and everyday wear.
The guide emphasizes dresses with a romantic, vintage-inspired vibe.
The piece includes commentary on color options and fabric quality.
The article promotes the concept of shopping ‘below designer’ price points without sacrificing style.
The author encourages readers to sign up for related newsletters for similar picks.

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#4 out of 5

Reformation launches its 'Divorce Collection' featuring Laura Wasser, a leading Hollywood divorce attorney.
The campaign shifts from the brand’s 'boyfriend' era to a sexier, independent narrative.
100% of net proceeds from a key sweatshirt support the Harriett Buhai Center for Family Law.
Campaign photographer Zoey Grossman shot the campaign imagery.
Wasser aims to destigmatize divorce and remind clients they aren’t tied to a single decision.
The collection features sophisticated dresses and elevated separates alongside a logoed gray sweatshirt.
Reformation positions the campaign as empowering, aligning fashion with personal independence.
The collection invites consumers to shop Reformation’s entire 'Divorce Collection' online.
The campaign integrates charity with fashion, blending style with social impact.
The project underscores Reformation’s ongoing collaboration with romance-themed fashion while reimagining it.

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#5 out of 5

Laura Wasser becomes the face of Reformation's new 'Divorce Collection'.
The collection features sleek, high-luxe dresses with bold accessories.
Wasser has helped clients like Kim Kardashian and Angelina Jolie with splits.
The campaign promotes a post-breakup glow-up and solo success.
Reformation signs Wasser to front a legally-branded fashion line.
Gallery launches accompany the campaign, highlighting Wasser's role.
The collaboration aligns legal expertise with fashion branding.
Wasser's career includes guiding high-profile splits for celebrities.
The feature emphasizes empowerment post-divorce through fashion.
Public reception frames the collaboration as celebratory rather than sensational.

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