#1
#1 out of 1
sports1d ago
Atlético Madrid Targets Fans in Major U.S. City in Unique Way Without Game
- Atlético Madrid kicks off its Red & White On Tour with a two-day Miami event called Casa Atleti aimed at international fans.
- The Miami event is the first stop in a yearly, scalable platform to engage international markets beyond games.
- The two-day Miami program includes mural creation, spray paint activations, freestyle sessions, and a Perro Negro-hosted party.
- The initiative builds fandom by engaging with local communities rather than merely staging branded events.
- Casa Atleti includes a historic club memorabilia exhibition and an official club store in the Miami setup.
- Red & White On Tour targets priority international markets and international members for access to exclusive experiences.
- The Madrid Derby watch party will be part of the Miami program on a Sunday afternoon.
- Casa Atleti previously took place in Los Angeles before expanding to Miami.
- Club leadership views the initiative as a trend-setting model for other international teams.
- The event is designed to connect with fans abroad throughout the season, not only during the summer window.
Vote 0