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technology3h ago
AI adoption reaches 82% among real estate agents, RPR reports
- The survey finds 82% of real estate agents have integrated AI tools into their business.
- Agents mainly use AI for writing and marketing, with time savings the top benefit.
- Respondents express concerns about accuracy and compliance when using AI.
- The majority use AI daily or several times per week, signaling growing routine reliance.
- Most popular tools are writing tools, followed by chatbots and image editors.
- Agents want better AI training, with short tutorials and hands-on workshops ranked as most helpful.
- Trade groups and brokerages are urged to provide stronger AI usage guidance.
- The survey covers 225 real estate professionals who are NAR members, mostly residential agents.
- A portion of agents remain unsure about starting or continuing AI use due to training gaps.
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