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celebrities1d ago
Selena Gomez Opts for Sheer Tights Instead of Pants at Event Marking Major Rare Beauty Milestone
Instyle.com and 1 more
- Selena Gomez marks Rare Beauty's Ulta rollout as the brand expands to a nationwide Ulta assortment, signaling a major retail milestone.
- The launch underscores Rare Beauty's mission of self-acceptance and individuality, aligning with Gomez's broader brand messaging.
- Retail expansion positions Rare Beauty for broader reach beyond its Sephora birth and into more than 1,500 Ulta locations.
- Industry data cited with a roughly $400 million 2024 sales figure and a brand valuation exceeding $2 billion, signaling investor confidence in Rare Beauty.
- Gomez’s Ulta debut follows an ongoing Rare Beauty momentum, including past Golden Globes appearances signaling sustained visibility.
- Gomez frames the Ulta expansion as a way to amplify Rare Beauty’s mission to more people, underscoring broader accessibility.
- The Ulta rollout marks Rare Beauty’s first major retail expansion since its Sephora launch in 2020, signaling a key strategic shift.
- Gomez’s event look—a black blazer-dress with sheer tights and a floral waist piece—emphasized a polished, fashion-forward corporate-meets-glam aesthetic.
- Gomez reinforces Rare Beauty’s broader self-empowerment narrative across media and influencer channels, including social posts about the Ulta launch.
- In addition to retail expansion, Gomez spotlighted charitable philanthropy tied to Ulta’s partnership, noting in-store donations support mental health.
- The reference article from Daily Mail highlights Gomez’s post-marriage glow and the event’s style elements, including a thigh-skimming black blazer mini dress and floral waist accent.
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