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#1
Star Wars is taking the best lesson from shows like Andor and Skeleton Crew
#1 out of 2

Star Wars is taking the best lesson from shows like Andor and Skeleton Crew

  • Lucasfilm Publishing launches a genre-first strategy, prioritizing genre over a single saga for Star Wars projects.
  • The initiative spotlight shows Andor and Rogue One as examples of gritty stories where sci‑fi is secondary to genre elements.
  • Skeleton Crew is positioned as an eight-episode coming-of-age drama focused on kids in a Star Wars setting.
  • Hiding from the Dark is Kiersten White's Star Wars horror novel to be published by Random House on Sept. 1.
  • The aim is to attract new audiences by offering genre-driven stories that still resonate with Star Wars fans.
  • Thegenre shift follows a debate among fans about whether recent Star Wars shows feel like the franchise.
  • The plan includes expanding franchise access by inviting audiences who may not identify as Star Wars fans.
  • The rollout signals a broader strategy to diversify Star Wars storytelling beyond the Skywalker era.
  • Kiersten White’s Hiding from the Dark is slated for release in September, expanding the genre lineup.
  • The initiative seeks to balance nostalgia with fresh storytelling to maintain franchise vitality.
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#2
Trends shaping creativity today—lessons from winners and close calls in the Ad Age Creativity Awards
#2 out of 2
business3h ago

Trends shaping creativity today—lessons from winners and close calls in the Ad Age Creativity Awards

  • Award-winning campaigns this year showcase AI-assisted creativity and cross-platform storytelling as key drivers.
  • Winners and near-winners offer actionable lessons for marketers seeking standout creativity.
  • The article highlights work across diverse brands to illustrate effective modern approaches.
  • The report points to AI, media mix, and narrative strategies as evolving levers of success.
  • The coverage emphasizes learning from both award wins and close calls to inform future campaigns.
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