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Ralph Lauren Becomes Official Lifestyle Apparel Partner of Pebble Beach
- Ralph Lauren becomes the official lifestyle apparel partner of Pebble Beach Resorts, expanding its sports-community presence.
- A Ralph Lauren retail store opens on the Pebble Beach property, adjacent to The Lodge and near the first tee.
- The store will offer Purple Label, Collection, Polo Ralph Lauren, and co-branded Pebble Beach items, plus RLX activewear in stores.
- An immersive weekend experience is planned, with guests playing a round on the Golf Link in customized carts and a clinic at the Pebble Beach Golf Academy.
- Pebble Beach Resorts operates five golf courses and will host multiple US Open championships across years 2027, 2032, 2037, and 2044.
- Ralph Lauren’s broader strategy includes continuing partnerships with sports communities and luxury travel experiences.
- The Pebble Beach partnership includes a dedicated RLX presence within resort retail channels.
- The collaboration reinforces Ralph Lauren’s branding around luxury golf and resort lifestyle.
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