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science17h ago
Your brain may be tricking you into liking artificial sweeteners, study finds
- Latest finding: Expectation of sugar increases pleasantness of artificial sweeteners in drinks.
- Brain scans linked reward activity to expectations about sugar in beverages.
- Study involved 99 adults but focused on 27 who couldn’t reliably distinguish sugar from sweeteners.
- Implication: labeling diet products may shape taste experiences beyond the actual content.
- Co-author: reframing healthier options could align with brain preference for calories.
- Authors call for larger studies to confirm generalizability of results.
- ISA commented on study limitations and real-life differences from lab settings.
- Researchers highlight the role of perception and labeling on taste experience.
- Study published in the Journal of Neuroscience in March.
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