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sports1d ago
Ladies Day returns to Cheltenham festival promising ‘glamour and glory’
- Cheltenham Festival 2026 restores Ladies Day, branding it as a celebration of glamour and glory.
- The Jockey Club says the aim is to attract more women and girls to racing.
- Rachael Blackmore is appointed head of Ladies Day.
- Prices are being kept affordable with a reduced pint and new prosecco option.
- A new undercover bar area, the Retreat, supports non-hospitality attendees.
- Pricing and value are emphasized over simply selling more pints.
- Cheltenham is positioned as the Olympics of jump racing with broader audience goals.
- Tasked with broadening appeal, organizers reference a history of inclusivity in Cheltenham style.
- The festival anticipates a strong female audience among racegoers.
- The return includes fashion and social elements alongside racing.
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