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Jason Williams Highlights 10 Cannes Lions Picks From Publicis Groupe APAC | Branding in Asia
- Jason Williams, Head of Creative Excellence APAC, shares Cannes Lions picks from Publicis Groupe APAC across 14 markets.
- AI will dominate Cannes conversations, but human insight and audacious thinking are still essential, Williams says.
- APAC campaigns featured include AAMI, Cathay, McDonald’s Philippines, and more across Leo and BBH teams.
- Cathay Pacific’s Kai Tak revival is highlighted as a culturally resonant launch for a new stadium.
- McDonald’s Taiwan used Kung Fries to blend Kung Fu culture with a fry defense campaign.
- Toyota’s New Zealand One Big Ad situates a countrywide campaign around ownership statistics.
- Leagues of APAC brands are showcased across sectors from Suncorp to Krungsri First Choice for local impact.
- Publicis Groupe APAC emphasizes culture-driven TikTok strategies and trend adaptation.
- The piece underscores APAC campaigns’ measurable business impact and creative excellence.
- The Cannes picks reflect Publicis Groupe APAC’s multi-market collaboration and innovation.
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