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India's gold investment demand has jumped to 40-45%, from 30-35%: Deloitte
- India's gold investment share rose to 40-45% of total demand, Deloitte says.
- Demand shift includes more 18K and 14K jewelry as prices stay high.
- Investors are favored toward gold ETFs, coins, and bars.
- Deloitte India partner Praveen Govindu frames demand as resilient but changing.
- The shift indicates a bifurcation in spending between investment and jewelry.
- The commentary emphasizes evolving consumer behavior in India’s gold market.
- Total gold demand remains resilient despite price pressures.
- The report highlights a broader shift toward investment-led purchases.
- India's higher gold prices influence consumer choices toward ETFs and bars.
- Deloitte India provides a snapshot of demand composition in the Indian market.
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