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Top 6 prada News Today

#1
Prada Reaches for the Moon With Axiom Space
#1 out of 64.76%
technology17h ago

Prada Reaches for the Moon With Axiom Space

https://www.designscene.net/2026/06/prada-axiom-space-suit.htmlhttps://nypost.com/2026/06/07/business/nasa-to-wear-prada-as-luxury-group-pushes-into-space-industry/https://www.japantimes.co.jp/business/2026/06/08/companies/nasa-prada-space-industry/
Designscene.net and 4 more
  • NASA plans AxEMU and LCVG to support Artemis missions across a staged transition, with ISS testing and Artemis 3 before lunar deployment.
  • Prada contributes ballistic outer-material and manufacturing practices, enabling durability in extreme lunar environments while keeping a modular, customizable fit for each astronaut.
  • The AxEMU’s white, heat-reflective exterior helps manage solar heating and makes lunar dust more visible for cleaning and maintenance during surface EVA.
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#2
After Starring in an AI-Generated Video for Prada, Hideo Kojima Says 'Maybe AI Could Create Art, but While I Live, I Don't Think I'll See It'
#2 out of 659.03%

After Starring in an AI-Generated Video for Prada, Hideo Kojima Says 'Maybe AI Could Create Art, but While I Live, I Don't Think I'll See It'

https://www.ign.com/articles/after-starring-in-an-ai-generated-video-for-prada-hideo-kojima-says-maybe-ai-could-create-art-but-while-i-live-i-dont-think-ill-see-ithttps://www.pcgamer.com/software/ai/after-everyone-hated-his-ai-prada-ad-hideo-kojima-says-hes-not-interested-in-ai/
Ign.com and 1 more
  • Kojima says he is not interested in AI and does not expect AI to create art in his lifetime.
  • Kojima says AI could be used for certain tasks, but humans should stay involved in art creation.
  • The Prada Mode teaser featuring Kojima drew backlash on social media from fans.
  • The Washington Post covered Kojima's comments after Prada's AI takeover of Chelsea Hotel.
  • Kojima previously discussed AI as a tool for game development and dynamic gameplay.
  • Kojima hinted at future collaboration with AI for development, not art, in interviews.
  • Kojima's Prada ad with Refn drew attention but sparked mixed reactions online.
  • Kojima criticized remakes and sequels, warning AI could take over in the future.
  • Kojima cautioned about AI's role in art as a 'janitor' rather than a creator.
  • The article notes Kojima's evolving views on AI across interviews with CNN and Wired Japan.
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#3
Hideo Kojima Says He's No Longer Interested In AI
#3 out of 6

Hideo Kojima Says He's No Longer Interested In AI

  • Kojima says AI may create art in the future, but he does not expect to see it while he lives.
  • Kojima frames AI as a tool to boost efficiency, not a replacement for human creativity.
  • The AI incident involved a generative AI version of Kojima in a Prada art installation.
  • Kojima has previously discussed a future where AI assists creativity but does not replace it.
  • Kojima’s stance highlights a broader debate on AI’s role in art and games.
  • The Washington Post profile helped shape Kojima’s public comments on AI.
  • Kojima reiterated his nuanced view during a recent interview and profile.
  • Kojima’s comments come amid ongoing debates over AI’s impact on art and media.
  • The article notes fans’ mixed reactions to a Prada-promoted AI Kojima appearance.
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#4
The Brand Guide to Euro Summer 2026 Pop-ups
#4 out of 6
shopping8h ago

The Brand Guide to Euro Summer 2026 Pop-ups

  • Dior launches Dioriviera activations in 19 locations worldwide, including Europe and Asia.
  • Capri hosts a Dior boat and pop-up with a gozz o boat theme by Jonathan Anderson.
  • Staud expands Amalfi Coast presence with a Da Adolfo collaboration activation.
  • Loewe opens a seasonal store and pop-up in Saint-Tropez featuring Paula’s Ibiza line.
  • Alo activates Cannes with a 72-meter yacht, Pilates, and hotel pier presence.
  • Saint-Tropez hosts PatBo pop-up and LouLou’s Ramatuelle beach club takeover.
  • Armani stages a Forte dei Marmi beach club takeover and Mare pop-up.
  • Dior expands in Venice with a branded motorboat and hotel partnership.
  • Prada returns to Formentera with a women’s ready-to-wear and accessories pop-up.
  • D Maris Bay in Turkey hosts Dior pool furniture and inflatables.
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#5
NASA astronauts could soon wear Prada as luxury label unveils new gear for Artemis IV
#5 out of 6

NASA astronauts could soon wear Prada as luxury label unveils new gear for Artemis IV

  • Prada and Axiom Space unveil a new liquid cooling garment to support NASA's Artemis IV lunar mission in early 2028.
  • The inner layer, the LCVG, uses Prada's expertise to regulate temperature during spacewalks.
  • The garment is designed to be thermally regulating and endure eight-hour spacewalks near the lunar South Pole.
  • The collaboration signals cross-industry innovation by merging luxury craftmanship with aerospace engineering.
  • Axiom Space and Prada aim for a seamless integration with AxEMU outer shells for NASA's Artemis program.
  • Prada Group emphasizes ongoing collaboration with Axiom Space beyond the initial milestone.
  • Prada executives outline the garment's cooling network and distributed oxygen flow for pilots on the moon.
  • The AxEMU shell was previously unveiled in 2024 as part of NASA’s lunar helmet system.
  • NASA targets Artemis IV to broaden lunar exploration and establish a sustained presence.
  • The partnership marks the first direct luxury brand involvement in spacesuit development.
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#6
Despite going to space in an AI short film created by a Death Stranding 2 partner, Hideo Kojima says he's actually "not interested" in AI art
#6 out of 6

Despite going to space in an AI short film created by a Death Stranding 2 partner, Hideo Kojima says he's actually "not interested" in AI art

  • Kojima says he is not interested in AI-generated art, signaling a stance on AI in creativity.
  • The remarks came during a Washington Post interview addressing AI's role in art.
  • Kojima notes AI could have a future in art, but not during his lifetime.
  • Kojima says art should be created with a good path for technology use and guidance for youth.
  • The Satellites 2 video featured Kojima in an AI-generated space sequence with Nicolas Winding Refn.
  • Kojima’s stance adds to the ongoing debate on AI’s impact on creative work.
  • Kojima has previously indicated he would lead creative work and use AI to boost efficiency.
  • Kojima’s remarks occurred amid backlash over his AI-linked appearance in Satellites 2.
  • Kojima suggests technology use in art depends on younger generations.
  • The article notes Kojima’s AI comments in the context of a broader industry shift.
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