8legs: Pi-lattes pop-up event

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Brits swap jeans for gym gear - the rise of the workout wardrobe

A Primark survey shows 46% of Brits feel more confident in workout gear than other outfits, signaling a shift toward activewear as everyday wear.
The study finds 63% now wear activewear beyond workouts, including running errands and social activities.
About 23% wear activewear almost every day for non-fitness occasions, such as theatre or office.
Wellness-focused social life influences plans, with 47% saying wellness drives more social activities.
Primark’s new Performance collection aims to blend style with fabric technology at affordable prices.
Rita Ora and Krept front the NEW Performance collection for Primark.
A Primark spokesperson highlights versatility from workouts to workwear, at accessible prices.
Primark announced PI-LATTES by Primark, a Pilates-inspired pop-up in London offering a free activewear item with a coffee.
Pop-up location for PI-LATTES is Kachette in London, January 21, 11am–5pm.
The Daily Star covers the Primark initiative and its focus on affordable, versatile activewear.

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