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sports11h ago
Brett Yormark: Big 12 ‘second-best league’ behind NBA, touts media value
- Yormark urged Congress to pass the SCORE Act, calling it the best path forward for NIL rules and governance.
- He pushed for a CSC participation agreement to formalize enforcement on NIL and roster management.
- Yormark touted rising TV viewership and sample-funded strategy ahead of a 2030 TV rights cycle.
- He asserted the Big 12 is 'the second-best basketball league in America behind the NBA'.
- The commissioner highlighted high conference TV numbers, including ESPN’s Big 12 window averaging 1.7 million viewers.
- Yormark warned about agents manipulating players into the transfer portal and urged clearer rules.
- He called for stronger enforcement on tampering and eligibility issues in cooperation with the NCAA.
- The Big 12 plans to strengthen roster and NIL governance through CSC and RevShare participation.
- Yormark praised the tournament’s attendance and media coverage, with multiple top teams in Kansas City.
- He stressed that the Crown tournament in Las Vegas provides a platform for student-athletes to shine.
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