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sports6h ago
Cowboys PR staff wins Rozelle Award
Sports.yahoo.com and 2 more
- Dallas Cowboys PR staff wins PFWA's 2026 Pete Rozelle Award, marking the franchise's first Rozelle honor in its history and signaling peer recognition of their media-relations excellence.
- The Cowboys emerged as Rozelle finalists three times in five years (2023, 2024, 2026), underscoring sustained peer recognition for their PR leadership and access.
- The Rozelle Award honors NFL club PR staffs that excel in media relations, named for former NFL commissioner Rozelle who began in sports PR, reflecting a legacy of professional outreach.
- Cowboys 2025 season staff, including Tad Carper and Scott Agulnek, supported efficient communications and access for reporters, reflecting structured leadership in Dallas PR operations.
- Cowboys PR facilitated beat-writer access to key figures in 2025, coordinating interactions with head coach Brian Schottenheimer, assistants, players, and top front office personnel.
- NBC Sports' Rozelle context and PFWA coverage reinforce the award’s significance in NFL media-relations history, as reflected in broader coverage of the Cowboys' win.
- The Cowboys’ Rozelle win is noted as the 37th Rozelle Award, marking a franchise-first culmination of PFWA recognition in Cowboys history.
- PFWA coverage confirms the Cowboys’ Rozelle win in 2026 as a milestone moment for Dallas PR, aligning with prior reports of their professionalism and access leadership.
- Dallas Cowboys' Rozelle win is connected to broader team communications milestones, including the recent Good Guy Award for Dak Prescott, underscoring a period of enhanced media rapport.
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