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Top 2 pepsico News Today

#1
Walkers urgently recalls multipacks of popular crisp flavour over allergy risk
#1 out of 2
shopping1d ago

Walkers urgently recalls multipacks of popular crisp flavour over allergy risk

  • Walkers recalls Hot Honey 6 x 25g multipacks in the UK due to potential milk allergy risk.
  • Affected batches show batch code GBB 584 031 with a May 16, 2026 best before date.
  • Ocado listings also show the recall for related pack codes and sell-by dates.
  • PepsiCo says some packs may contain Milk instead of Hot Honey seasoning.
  • Consumers with milk allergies are advised not to consume the product and return it for a refund.
  • Walkers and PepsiCo are coordinating with the Food Standards Agency and retailers for consumer information.
  • PepsiCo apologized for the error in a statement to the Daily Star.
  • Walkers owners PepsiCo confirmed the recall applies only to the impacted batch and product line.
  • The recall aims to protect consumers with milk allergies and prevent mistaken labeling.
  • Walkers stated they were issuing a full refund and monitoring customer reports.
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#2
Lay’s uses WhatsApp to create a group chat for World Cup fans
#2 out of 2

Lay’s uses WhatsApp to create a group chat for World Cup fans

  • Lay’s launches a World Cup watch party on WhatsApp Channels to reach global fans and gather first-party data.
  • The WhatsApp channel is a one-way broadcast, open to all but limited to likes and shares, with guides and quizzes for engagement.
  • Lay’s emphasizes first-party data to understand flavor preferences and team affinity for better sports marketing integration.
  • Industry observers note live sports remain a high-value advertising area despite market saturation.
  • Executives see sports marketing shifting from sponsorships to participatory activations inside fan culture.
  • Lay’s aims to convert fan moments into broader brand relationships beyond broadcast.
  • The campaign leverages celebrity participation to drive engagement within the World Cup chat.
  • Lay’s built on DiS continuation of events from Super Bowl to World Cup under its campaign.
  • The initiative positions WhatsApp as a fan-engagement and data-gathering channel beyond traditional ads.
  • Analysts say brands will increasingly participate in fan culture rather than merely sponsor events.
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