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sports15h ago
Texas Tech's Pointless PR Crusade Against Texas Continues In Cringeworthy ESPN Stunt
- Texas Tech chairman Cody Campbell used an ESPN interview to double down on taunting Texas, signaling a strategic PR push.
- The piece argues Texas would gain nothing from a Texas Tech game given its current schedule and commitments.
- Economic and logistical hurdles, including ticket reimbursements and stadium revenue loss, would complicate any potential game.
- Texas has repeatedly scheduled non-conference games against defending champions and top programs, reducing the need for Texas Tech.
- Campbell’s remarks frame the Texas Tech effort as an attempt to boost fan approval amid broader rivalry politics.
- Texas argued that its schedule emphasizes high-profile matchups with Ohio State, Michigan, Notre Dame, and others.
- The article notes Texas Tech has not faced a ranked team in non-conference play since 2023.
- Texas Tech supporters argued they merely want a rivalry, while critics say the move is economically and logistically impractical.
- Texas Tech’s PR crusade is described as a response to Texas’ scheduling priority and prestige in college football.
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