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sports6h ago
UFC's Paramount+ partnership prominently featured during NFL playoffs before UFC 324
- During the NFL Divisional Round, CBS play-by-play highlighted UFC 324 as part of the Paramount+ deal rollout.
- UFC 324 is tied to Paramount+ with no extra pay-per-view for the full event.
- Dana White shared on social media how UFC library and app layout appear on smart TVs.
- Paramount+ faces questions about full fight and event libraries in the UFC catalog.
- Paramount's UFC focus is expected to continue as college basketball nears March Madness.
- The article notes UFC 324 headlines the interim lightweight title fight in Las Vegas.
- The deal is described as exclusive and significant, valued at roughly $7.7 billion.
- The UFC library coverage on Paramount+ is partially complete, with older fights and promotions not fully included.
- Promotional activity extended to social media posts by Dana White.
- The article hints UFC events may rise during NCAA Tournament moments as college basketball approaches.
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