8legs: Oui inc.

$TBWA\HAKUHODO Wins Bronze Clio for Smart Eye Camera | Branding in Asia$

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TBWA\HAKUHODO Wins Bronze Clio for Smart Eye Camera | Branding in Asia

TBWA/Hakuhodo won Bronze at the 2026 Clio Awards for the Smart Eye Camera.
The device uses a smartphone attachment to perform eye diagnostics, expanding access in low-resource areas.
TBWA/Hakuhodo described its role as strategic creative partner to OUI Inc. in expanding reach.
The Emerging Technology category recognizes real-world problem solving through new tech.
The Smart Eye Camera has been used in remote clinics, home care, and veterinary medicine.
The project demonstrates how consumer devices can become professional medical tools.

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