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entertainment14h ago
Disney Taps ESPN’s Omar Raja to Help NBA Fans Pivot to the Oscars on ABC
- Omar Raja will host a 30-minute Oscars red-carpet segment on ABC, linking sports chatter with Hollywood coverage.
- Disney aims to keep sports audiences engaged by blending sports and culture during live events.
- Raja joined ESPN in 2020 after building a viral 'House of Highlights' following.
- ABCs early red-carpet coverage will feature Linsey Davis, Whit Johnson, Lara Spencer, and Chris Connelly.
- Raja will move to social media after his TV appearance to interview celebrities.
- Disney plans a broader slate of crossovers including major events like the Oscars, Grammys, and Super Bowl LXI in 2027.
- Raja says the aim is a natural, honest approach to crossovers between sports and entertainment.
- ABC and Disney are leveraging Raja’s popularity to balance live content across platforms.
- The Oscars red-carpet coverage expands to include sports-themed film and culture dialogue.
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