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shopping22h ago
More K-beauty is coming to stores near you.
- Sephora partners with Olive Young to expand K-beauty offerings in stores and online.
- K-beauty has grown outside Korea, fueled by TikTok-driven trends.
- The collaboration aims to meet rising demand for K-beauty in the US market.
- The Verge frames the move as part of a broader trend in beauty retail.
- The story highlights a focus on both in-store and online channels.
- The article cites ongoing emphasis on new product releases to drive trends.
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