8legs: Offf festival

#1 out of 1

How to balance your convictions with your career

At Offf Barcelona, Aurélia de Azambuja questioned how designers balance ethics with commercial work.
Her talk’s provocative title questions making the logo bigger when the world is burning.
De Azambuja says designers should translate personal values into economic contexts without becoming idealistic.
She described ongoing concerns shared by younger designers about career ethics.
The talk linked branding and art direction work to broader social responsibility.
De Azambuja’s career progress is framed by balancing personal commitments with economics.
Audience takeaway centers on responsibility in creative work amid commercial pressures.
The discussion highlights a tension between ethics and profitability in design.
Attendees were presented with a direct provocation on ethical design choices.

Vote 0