8legs: Novartis

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#1 out of 2

Medicare added 15 drugs to its latest price negotiation list, expanding government leverage over pharma pricing.
Pfizer, Novartis and Lilly drugs are now part of the government’s next round of price talks.
Any negotiated prices would not take effect until 2028, limiting immediate revenue impact.
Medicare targets large, established drugs with steady cash flow to pressure pricing long-term.
The move signals ongoing pricing pressure for top pharma brands amid federal negotiation.
The article emphasizes a broader trend of government influence over drug pricing.
The Reuters-originated piece notes a shift in Medicare negotiations impacting major brands.
Drugs named include Botox, Orencia, and Biktarvy among others in the list.
The article cites Medicare beneficiary usage and spending associated with the drugs on the list.
The timing detail clarifies no price changes until 2028 despite ongoing negotiations.

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#2 out of 218.0K est. views

People.com and 1 more

Delanie Walker collaborates with Novartis on a PSA-driven, prompter-free messaging campaign to raise prostate cancer awareness, leveraging his personal connection to the disease.
The campaign adopts the lighthearted slogan 'Relax, it’s a Blood Test' to normalize screening discussions and reduce stigma around men's health.
Walker emphasizes that the PSA message makes conversations about health easier for men in his age group, promoting screening as non-threatening and accessible.
Gronkowski’s involvement and the broader roster of NFL tight ends amplify the campaign’s reach beyond a single athlete.
Delanie Walker shares a personal connection to prostate cancer, noting his father-in-law’s death as a driving force behind his advocacy.
The Fox News report highlights that Novartis plans to host Bay Area blood-testing events during Super Bowl week, offering memorabilia and tickets as incentives.
The campaign’s goal is to make screening discussions normal and accessible, particularly for men who may fear stigma or discomfort.
Arians, who beat prostate cancer, underscores early detection as lifesaving and crucial for favorable outcomes.
The piece positions PSA testing as a practical, non-life-or-death entry point to broader health conversations rather than a crisis signal.
Overall, the collaboration frames prostate cancer screening as a relatable, routine health decision supported by recognizable NFL personalities.

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