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sports20h ago
Can Italy do for the Winter Olympics what Paris did for the Summer Games?
- Italy aims to boost Winter Games appeal by staging openings across Milan, Predazzo, Livigno and Cortina d'Ampezzo.
- NBC Olympics notes strong sponsorship momentum after Paris, signaling confidence in Milan-Cortina coverage.
- Organizers rely on iconic venues and authentic Italian culture to rekindle spectator energy.
- Paris 2024 success is framed as a blueprint for Milan-Cortina’s potential, with record attendance and viewership cited.
- IOC official Christophe Dubi stresses returning to 'the roots' of winter Olympics with genuine fan energy.
- Olympic venues will feature established sites like Bormio and Val di Fiemme, emphasizing familiar landscapes.
- IOC and NBC executives anticipate renewed enthusiasm despite winter sports’ niche status and climate concerns.
- Milan-Cortina locations include Cortina d’Ampezzo, Bormio, and Val di Fiemme for diverse events.
- Athletes and host nation officials express confidence in Italy as a strong Olympics host.
- The Games’ success will hinge on fan energy, infrastructure, and authentic local experiences.
- IOC aims to balance multiple venues with strong storytelling to engage global audiences.
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