#1
#1 out of 13.4K est. views
shopping13h ago
Marachii: The Chanel-approved designer taking on Nigeria’s oil industry
- Marachii founder Arielle Uno-Ekwang unveiled the RAWUST collection at London Fashion Week, linking fashion to regional empowerment.
- RUST stands for Rebuilding Us Slowly Through Nature, a collection about women’s resilience in Nigeria’s Niger Delta.
- The collection uses sustainable, unconventional materials like tyres to critique beauty norms and offer transformation.
- Amanda Harlech mentored Uno-Ekwang, accelerating Marachii’s recognition in fashion circles.
- The collection draws on Daughters of the Niger Delta, linking fashion to the region’s social and political narratives.
- Uno-Ekwang envisions a seasonless fashion system driven by demand rather than seasonal cycles.
- Marachii’s name derives from Uno-Ekwang’s Igbo roots, grounding the brand in family and heritage.
- The project aligns fashion with cultural storytelling and environmental accountability.
- Marachii reflects a broader shift toward empowering African designers on global stages.
- The Dazed feature highlights a Chanel-backed mentorship influencing emerging designers.
Vote 0