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entertainment1d ago
CBS Gets Harsh Reality Check in First Night Without Colbert
Thedailybeast.com and 1 more
- Post-Colbert CBS reshuffled its late-night lineup, moving toward comics-driven programming in the 11:35 p.m. hour while Colbert's departure left a leadership void to fill.
- Kimmel led the 11:35 p.m. hour on June 1 with 2.185 million viewers, signaling a strong start for CBS's post-Colbert strategy.
- Fallon posted a year-over-year rise with 1.301 million viewers and a notable 18-49 demo gain, yet still trailed Kimmel in total viewership.
- Comics Unleashed drew 628,000 total viewers and only 82,000 in 18-49, underscoring a sharp post-Colbert ratings drop for CBS’s new occupant.
- The 'time buy' arrangement shifts economics, turning an hour once losing tens of millions into a profitable slot for CBS.
- Allen’s Comics Unleashed benefits CBS financially by insulating the network from production costs and audience volatility through the time-buy deal.
- Industry chatter reflects a broader shift in late-night dynamics, as CBS rethinks a Colbert-era landscape without its marquee host.
- Executive notes highlight strategic pivots—emphasizing partnerships and flexible programming to mitigate losses in late-night.
- Raw Story corroborates the CBS exodus narrative, highlighting Kimmel and Fallon as major beneficiaries of Colbert’s exit.
- Overall, CBS faces a fragile post-Colbert period where a single strong lead-in can materially alter the 11:35 p.m. dynamic but is not yet restoring long-term stability.
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