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'NFL is back' says Bell, following trading card deal with Topps

Bell says the NFL is back in the UK thanks to Topps' exclusive trading card deal with the NFL and NFLPA.
Topps will design and develop the first licensed football cards since 2016 for the NFL and NFLPA.
The multi-year deal gives Fanatics Collectibles the rights to use official team logos, names, and branding on cards.
Global distribution is included to help grow the NFL’s international fan base.
Bell notes the value of cards as an entry point to follow the game and its players.
The first set will feature one-of-one rookie patch autographs and gold shield autographs.
The deal includes use of official logos and branding for cards and packaging.
Bell’s longtime involvement in UK football media is cited as boosting the partnership’s profile.
The article notes Topps’ return as the NFL and NFLPA’s exclusive partner since 2016.
The report is part of an exclusive subscriber partnership with USA Today and reflects local UK coverage.

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