8legs: New albany, usa

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Hoosier hysteria creates business boost for some in southern Indiana

Local businesses in New Albany report a January sales boost tied to IU’s national championship hype.
Mercantile New Albany blends IU gear with local designs to attract fans.
Floyd County Brewing prepares for a big Monday watch party as hype grows.
Sweet Stuff Bakery is offering IU-themed desserts as part of the excitement.
Local school officials announce a two-hour delay after the game to support fundraising efforts.
Riley Children’s Hospital fundraiser near $4,000 raised so far.
Several local businesses plan late openings to accommodate fans watching the game.
Community venues expect postgame parades or celebrations if IU wins.
The nationwide Hoosiers hype is translating into local energy and optimism.

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