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sports13h ago
March Madness predicted to have record-setting month with gamblers
- March Madness bets are projected to hit a record $3.3 billion in 2026, driven by both online and physical sportsbooks.
- The American Gaming Association estimates a 54% rise in March Madness betting versus the past three years.
- The handle figure excludes prediction markets, which Kalshi and Polymarket help drive but are not regulated as sportsbooks.
- Prediction markets like Kalshi and Polymarket are highlighted as major drivers in the broader betting landscape.
- The report notes a surge in interest around prediction markets and their regulatory context.
- Kalshi and Polymarket are named as examples of prediction-market platforms influencing betting.
- The article references a broader trend of rising sports-betting ads tied to prediction markets.
- Industry forecasting includes estimates that Kalshi and Polymarket may draw around $150 million in wagers this year.
- Regulatory nuances allow prediction markets to operate as exchanges with different tax and regulatory implications.
- The story notes National discussions about the growth of prediction markets and their potential to forecast events.
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