#1
#1 out of 1
sports9h ago
NBA Cup quarters lower in year one on Prime Video
- The NBA Cup quarterfinals on Prime Video averaged 1.09 million viewers, down 20% from TNT/ESPN last year and 21% from the tournament’s initial year.
- Spurs–Lakers led the quarterfinals with 1.46 million viewers on Prime Video, the only game to rise versus last year’s window on TNT/truTV.
- Prime Video’s NBA package was moving up before the data shift, showing a 3% gain through the Black Friday doubleheader.
- Suns-Thunder and Knicks-Raptors games showed mixed results, with several early games underperforming compared with last year.
- The analysis notes that Prime Video viewers tend to skew younger than viewers on linear TV.
- Compared to NBC’s Coast to Coast Tuesday, Prime’s quarterfinals faced tough competition from broadcast and streaming viewership.
- The report highlights that measurement changes could influence the comparisons between Prime Video and prior years.
- Other Prime Video sports debuts this year also showed declines, aligning with the NBA Cup trend.
- The Spurs-Lakers game was the standout quarterfinal, with the only increase versus the prior year’s window.
- Overall, the article places the Prime Video NBA Cup results in a broader context of streaming rights and viewer behavior.
- The quarterfinals’ performance is framed against historical benchmarks for the in-season tournament, including 2015-16 Warriors start.
- The Spurs–Lakers game constituted the only quarterfinal with a noticeable audience increase from last year.
Vote 0