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business1d ago
London serves as muse for new Beefeater brand world
- Beefeater launches a new brand world inspired by London's urban energy, shifting from traditional botanicals to a modern, punchy visual system.
- NB Studio led the redesign to make Beefeater feel relevant to modern audiences with a cohesive system.
- The new identity introduces urban texture in typography and a limited materials palette to reflect city life.
- Beefeater’s rebrand includes Electric Market, an experiential platform for immersive brand interactions.
- Electric Market activations are being rolled out across Chile, Poland and Brazil.
- NB Studio compiled existing Beefeater work to inform the new visual strategy.
- Beefeater aims for a flexible masterbrand system that supports global rollout.
- Clap Studio collaborated on Electric Market, adding interior design expertise to the platform.
- Beefeater positions itself as a modern urban brand, balancing energy with global accessibility.
- NB Studio emphasizes a bold red color palette as part of the new brand world.
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