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sports1d ago
Can a ring of gelatin measure crowd reaction at an NHL game?
- Kraft Heinz unveiled the Jell-Ometer, a gelatin ring that measures crowd energy at an NHL game.
- The device converts sound into jiggle readings on a 10-point scale to reflect crowd energy.
- The approach aims to describe crowd energy beyond traditional decibel measurements by using physical vibrations.
- The Jell-Ometer uses proprietary signal processing to translate acoustic data into platform jiggles.
- The meter’s readings are described as a real-time reflection of crowd energy, not just noise.
- Kraft Heinz plans to expand the concept to other sports and events after a pilot at Long Island.
- Experts say the idea adds value by quantifying energy in a space beyond conventional acoustics.
- The project emphasizes visual, shareable metrics to describe crowd atmosphere.
- The Jell-Ometer approach aligns with broader acoustics research into describing 'how people feel in a space.'
- The first in-arena test occurred April 3 at UBS Arena during Islanders vs. Flyers.
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