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sports23h ago
NHL names United States Postal Service official shipping sponsor | NHL.com
Nhl.com and 1 more
- NHL names the United States Postal Service as Official Shipping Sponsor, integrating USPS across league marketing and events.
- The sponsorship enables on-site USPS fan experiences at major events such as the Winter Classic and Stadium Series.
- A 2026 Stadium Series activation includes a hockey skills activity and a postcard photo booth, enabling fans to mail postcards from the exhibit.
- USPS gains exclusive marketing rights and joint content creation with the NHL, expanding cross-platform storytelling.
- NHL executives emphasize USPS’s iconic status and 250-year heritage as a centerpiece of the partnership.
- The collaboration involves on-digital and social media integration to amplify USPS messaging across NHL channels.
- NHL leadership envisions powerful content and fan experiences created jointly with USPS.
- The deal situates USPS within a broader trend of brand collaborations across major league sports.
- Sportcal coverage mirrors NHL press materials, confirming USPS as the official shipping sponsor and outlining cross-platform content plans.
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