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NFL Shatters Thanksgiving Day Audience Record Twice With Cowboys-Chiefs & Packers-Lions Scoring Unprecedented Regular Season Viewership

The Cowboys-Chiefs game became the most-watched regular-season NFL game ever on Thanksgiving, averaging 57.2 million viewers.
Overall Thanksgiving TV audiences averaged 44.7 million across three games, the highest on record.
Digital streaming on Thanksgiving reached a record-high with an average minute audience of 2.2 million, up 58% from last year.
The Packers-Lions game briefly held the previous Thanksgiving record before the Cowboys-Chiefs surge.
Nielsen noted expanded measurement and out-of-home viewing contributed to the higher numbers.
The NFL is seen as having one of its most-watched regular seasons ever, with growing overall viewership this year.
Three games combined for the Thanksgiving audience beat last year’s records by a wide margin.
The Cowboys, Chiefs, Packers, and Lions led the lineup behind the elevated ratings.
The NFL’s Thanksgiving boost includes remarks from executives about growth potential.
Comparisons show last year’s Cowboys-Giants Thanksgiving game averaged 38.8 million.
The report notes a trend of close games this season contributing to higher engagement.
Deadline’s report underscores the significance of Thanksgiving-day broadcasts for overall league momentum.

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