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sports1d ago
NFL Shatters Thanksgiving Day Audience Record Twice With Cowboys-Chiefs & Packers-Lions Scoring Unprecedented Regular Season Viewership
- The Cowboys-Chiefs game became the most-watched regular-season NFL game ever on Thanksgiving, averaging 57.2 million viewers.
- Overall Thanksgiving TV audiences averaged 44.7 million across three games, the highest on record.
- Digital streaming on Thanksgiving reached a record-high with an average minute audience of 2.2 million, up 58% from last year.
- The Packers-Lions game briefly held the previous Thanksgiving record before the Cowboys-Chiefs surge.
- Nielsen noted expanded measurement and out-of-home viewing contributed to the higher numbers.
- The NFL is seen as having one of its most-watched regular seasons ever, with growing overall viewership this year.
- Three games combined for the Thanksgiving audience beat last year’s records by a wide margin.
- The Cowboys, Chiefs, Packers, and Lions led the lineup behind the elevated ratings.
- The NFL’s Thanksgiving boost includes remarks from executives about growth potential.
- Comparisons show last year’s Cowboys-Giants Thanksgiving game averaged 38.8 million.
- The report notes a trend of close games this season contributing to higher engagement.
- Deadline’s report underscores the significance of Thanksgiving-day broadcasts for overall league momentum.
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