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entertainment3h ago
Imax Brands Disney's Infinity Vision Simply a 'Marketing Play' to Boost Avengers: Doomsday, While Imax Screens Are All Locked Up With Dune 3
- Imax labels Disney Infinity Vision a marketing ploy to offset Avengers: Doomsday from Imax in major releases.
- Disney unveiled Infinity Vision at CinemaCon 2026 to brand premium screens as the 'biggest, brightest' experiences for Endgame re-release and Doomsday.
- Both Avengers: Doomsday and Dune 3 are set for December 18, with Imax aligning three weeks of exclusivity for Dune 3.
- Disney described Infinity Vision as the largest screens with laser projection and premium audio, starting with Endgame re-release on September 25.
- Imax's Fernandes suggested Infinity Vision lacks an Imax platform or brand for Avengers: Doomsday.
- CinemaCon 2026 served as the backdrop for Disney's Infinity Vision announcement.
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