8legs: Mytheresa

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#1 out of 2

Belin frames Mytheresa’s growth around relationships, not sheer scale or discounts.
The CEO stresses a concise brand edit, focusing on the best 20 dresses from 250 brands.
Technology aids personalization but won’t replace the human touch in clienteling.
Belin highlights expansion in the US as a top market and ongoing European growth.
Events and brand partnerships are used to deepen relationships with clients and brands.
Mytheresa prioritizes effortless service and fast returns as a core differentiator.
The brand avoids loyalty discounts, citing an economic model that values service and curation.
Belin’s background at Christie’s informs his emphasis on relationship-building with brands and clients.
The CEO plans selective, high-touch events like a pop-up in St. Moritz to scale brand experience.
Belin notes Mytheresa’s growth requires discipline and a clear view of what customers want.

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#2 out of 2

18h ago

Tiffany Hsu explains how goal setting motivates her and fuels empowerment amid a demanding fashion calendar.
She says fashion weeks are hard and strengthen her resolve as both career woman and mother.
Hsu notes the fashion industry’s extra expectations for appearance as a 'fashion mom'.
She emphasizes empowering her team with knowledge through ongoing training.
Hsu highlights the need to serve diverse clients by respecting different backgrounds and lifestyles.
The interview appears in the June 1 print issue of FN as part of the 'Women Who Rock' section.
WWD and Two Ten Footwear Foundation honored these women at a New York City event.
The feature positions Hsu within Mytheresa as a leader shaping luxury e-tailing insights.
Hsu states leadership has evolved as the team matured from young professionals to mothers.
Hsu stresses tailoring to clients' needs over personal style projections.

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