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business1d ago
For young founders, selfie sticks are as vital as funding
- Young founders are increasingly using viral videos to boost visibility for their startups.
- Miles Slayton, 23, leverages TikTok for Cerca, gaining 40,000 followers and thousands of new users.
- The article notes a broader trend of founders becoming influencers as a path to funding.
- Selleb founders Claire and Chloe Lee share content across Substack and TikTok to build brand presence.
- Experts warn that virality is fleeting and must be balanced with sustainable growth strategies.
- The piece discusses 'building in public' as a growing narrative across the tech scene.
- Investors say attention is crucial but must be paired with retention and monetization metrics.
- The article cites A16z and other firms building media arms to guide founders in narrative strategy.
- The piece highlights burnout risk as founders chase constant content creation.
- The feature includes perspectives from multiple founders and investors on the evolving media strategy in startups.
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