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technology59m ago
Beyond likes and reach: Brands shift focus to real impact of creator campaigns - The Times of India
- Brands are shifting from follower counts to measuring the real impact of creator campaigns.
- Cre8r.ai released a reporting tool to track actual results of creator-led activity.
- Experts say traditional metrics don’t translate into business outcomes.
- The tool emphasizes sentiment, engagement quality, and intent as key signals.
- Early data suggests higher-performing campaigns have strong sentiment scores.
- Purchase intent in top influencer campaigns is estimated at 3% to 5%.
- A majority of social users research products before purchasing.
- The report positions sentiment and intent as reliable business indicators.
- The discussion highlights a shift in influencer marketing evaluation.
- The article is part of Times of India coverage on business and branding.
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