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'Best way to attract visitors to a stately home? Scare them to death!'

A TV critic argues that scaring visitors to stately homes is the clearest way to attract crowds and boost income, tying ghostly appeal to real revenue.
Chavenage in the Cotswolds is highlighted as a case study for ghost-driven tourism, illustrating potential visitor appeal near Highgrove.
Owners James and Emma L-W consider opening a yoga studio in a barn as a new revenue stream to fund operations.
The piece notes ghost-themed TV shows have mainstream traction, with Americans embracing UK ghost content and boosting its popularity.
The report references Penelope Keith’s voiceover work as part of the broader ghost-tour media ecosystem.
Stevens emphasizes the high operating costs of country houses, underscoring the need for innovative revenue models.
A cheeky critique suggests turning ghostly elements into marketable attractions rather than quietly preserving them.
The feature situates ghost-centered tourism within a broader trend of ghost-hunting content and its appeal to audiences.
The piece notes Penelope Keith’s recurring presence in ghost-television links, indicating cross-pollination between programs.
The conclusion frames haunted tourism as a practical business model for modern stately homes rather than nostalgic preservation alone.
The reference piece, titled 'Best way to attract visitors to a stately home? Scare them to death!', reinforces the core argument across media coverage.

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