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#1 out of 1
sports10h ago
Luego de Qatar sin alcohol, Grupo Modelo busca hacer que México sea el rey del Mundial 2026 gracias a la cerveza
- Grupo Modelo aims to make Mexico the premier host nation for the 2026 World Cup across the three host countries.
- Grupo Modelo plans broad fan zones and stadium presence to ensure beer, including non-alcoholic options, is widely available.
- Qatar 2022 influenced beer strategy, showing alcohol restrictions pushed brands toward non-alcoholic options.
- Non-alcoholic beer growth is strong, with a 30% annual increase over five years, signaling moderation trends.
- Gershberg frames Qatar 2022 as a turning point that broadened beer's role in football culture.
- Mexico will rely on a large-scale presence in stadiums and Fan Fest venues to drive demand for the brand.
- Grupo Modelo expects high demand but with limited disclosed figures for the 2026 campaign.
- Fan Fest and three host cities (Mexico City, Guadalajara, Monterrey) are pivotal to the strategy.
- The article positions Mexico as a strategic base to outpace the U.S. and Canada in the 2026 tournament.
- The piece emphasizes the broader moderation trend in drinking habits supporting non-alcoholic beer uptake.
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