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sports13h ago
The surprising MLS ratings after Messi's arrival
- Inter Miami revenue reached about $180 million after Messi's arrival, boosting the club's financial impact.
- MLS Season Pass averaged 120,000 viewers per game in 2025, signaling limited mass reach.
- Apple TV subscriptions doubled following Messi's impact, and sponsorships grew by 13%.
- The report compares MLS with Unrivaled, highlighting similar cable viewership levels.
- Despite a global superstar, the league faces headwinds in expanding a mass audience.
- Inter Miami's revenue boost is cited as a major financial success within MLS.
- Messi's financial upside contrasts with cautious broadcast numbers.
- Don Garber's data points are used to frame the audience reach.
- MLS is compared to smaller leagues to highlight audience challenges.
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