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sports10h ago
How The Josh Allen Effect Influences NFL's Primetime Schedule Placements for Bills
- The Bills are expected to be a major presence in the 2026 primetime schedule due to Josh Allen's marketability.
- NFL scheduling officials see Buffalo as a top-tier television commodity for network partners.
- Bills coach Joe Brady's promotion is not expected to dampen offensive production, according to North.
- The NFL will unveil its full 2026 schedule on May 14 at 8 p.m. ET.
- Allen finished as an NFL MVP finalist in 2025, boosting the Bills' profile.
- North identified Allen as a key driver of prime-time decisions for Buffalo's schedule.
- Buffalo's upcoming road trips to Los Angeles and Green Bay add to primetime appeal.
- The Bills also hosted the Ravens in Week 1 of the 2025 SNF schedule and drew high ratings.
- Bills’ 2025 season featured double-digit wins and Allen's continued high production.
- North cited Allen and Mahomes/Jackson as primary drivers for prime-time matchups.
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