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technology2h ago
Snapchat Launches ‘Winter Village’ Luxury Brands Showcase
- Snapchat launches the Winter Village AR experience, featuring branded activations from Chopard, BOSS, and Lancôme.
- The Winter Village runs December 1–31 and is available to users in multiple regions, including the U.S. and Europe.
- Chopard showcases a refined boutique-like AR space with its watches and jewelry.
- Lancôme presents a pink-and-gold train-inspired fragrance experience within the Village.
- BOSS highlights its Augmented Factory featuring the BOSS x Steiff collection.
- The Village is a model for future branded AR promotions on Snapchat.
- Snapchat notes the Village blends online shopping with in-store delight using AR.
- The AR activation marks a seasonal push for branded content on Snapchat this year.
- The Village aligns with the broader tech media ecosystem's coverage of holiday activations.
- The collaboration spans luxury brands and premium fragrance to broad consumer appeal.
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