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technology3h ago
‘We are Xbox’: Xbox confirms name change, new logo
- Xbox reverts to the 'We Are Xbox' name with a new logo as part of a strategic reset.
- Executive leadership says the move returns to roots after 2022 renaming to Microsoft Gaming.
- New branding aims to make Xbox more affordable, personal, and open.
- The logo returns to the trademark green used since the platform’s 2001 launch.
- Leadership outlines priorities including hardware, content, experience, and services.
- Microsoft Gaming was the 2022 rename; Sharma emphasizes a broader ambition for Xbox.
- The company hinted at revisiting exclusivity and AI strategies as part of its plan.
- The open letter to Xbox staff outlines the vision for the brand’s future.
- The branding update comes with a broader plan to adjust pricing and services.
- The company announced the new logo alongside the return to the 'We Are Xbox' identity.
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