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sports8h ago
Fox scores huge Thanksgiving college basketball audience with NFL lead-in
- Fox’s Michigan State vs. North Carolina post-Thanksgiving game averaged 5.49 million viewers, setting a network record.
- Peak viewership reached 13.414 million during the 4:30–4:45 p.m. ET window on Fox.
- Fox used a Thanksgiving NFL lead-in strategy to boost college basketball viewership.
- CBS followed Fox with Duke–Arkansas after the Chiefs–Cowboys game on Thanksgiving night.
- The numbers incorporate Nielsen’s Big Data + Panel and expanded out-of-home measurements.
- The record illustrates the ongoing viability of live sports as a Thanksgiving audience driver.
- Fox’s post-Thanksgiving game became the network’s highest-rated college basketball game ever.
- Michigan State’s Thanksgiving Day win over UNC drew robust audience numbers for Fox.
- Fox reported the win as the network’s largest college basketball audience in its history.
- The coverage notes the record occurred amid a post-Turkey Day NFL lead-in window.
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